We design the experience a market meets first.

cnpt is a design consultancy. We shape the concept, build the system behind it, and design every point where it touches a customer — so that entering a new market is a designed act rather than an improvised one.

Start a project See how we work
01Design solutions 02Concept development 03Market-entry experience
what we do

Three things, in the order a client usually needs them.

Most studios hand over a direction. We hand over the thing itself.

A concept that survives contact with a real market has to be built, not described. That means the strategy, the system, the interface, and the physical touchpoints all have to come from the same team and the same rule set.

Design solutions

We produce finished design work, not recommendations about design work. Identity, product interfaces, service flows, environments — delivered as working systems with the rules written down, so your team can carry them forward without us.

Brand systemsProduct UIDesign systemsEnvironments

Concept development

Before the budget is committed, we build the concept far enough to be judged honestly. Positioning, the offer, the experience model, and a prototype real enough to put in front of users. What doesn’t hold gets cut here, where cutting is cheap.

PositioningExperience modelPrototypesValidation

Market-entry experience

The core of the practice. A market forms its opinion in the first few encounters — the site, the store, the onboarding, the first conversation with support. We design that sequence as one continuous experience and make sure the operation behind it can actually deliver it.

Entry strategyLaunch experienceOnboardingLocalisation
practices

Three practices. A project can use one of them or all three.

What cnpt does.

Information system design for organisations. We audit existing systems and data structures, redesign how information moves through the business, and identify where AI can be applied. Delivered as system maps, data models, and an implementation roadmap.

System mapsData modelsAI adoptionInternal tools

Human-centred design for consumer services. We run user research, map the customer journey, and design the interface and service flow. Delivered as research findings, journey maps, and a working UI system.

ResearchJourney mapsService flowsUI systems

Design fabrication for physical products and spaces. We take an approved design into production — material selection, detail drawings, tolerances, and coordination with suppliers through to finished output.

Detail designMaterialsFabricationProduction handover

All three practices share one team and one method, so a project can move between them without changing vendors.

process

Four stages. Each one ends with something you can act on without us.

You can stop after any stage and still own something useful.

Frame

We interview your team and your customers, audit what exists, and rewrite the brief. Half of our engagements change shape at this point.

2–3 weeks

Concept

Two or three genuinely different directions, built far enough to test. We recommend one and say plainly what it costs you.

3–5 weeks

System

The chosen direction becomes a system — data model, components, spatial standards, and the rules that keep them consistent.

6–12 weeks

Entry

We design the launch sequence, run it with your team, and stay through the first weeks of real traffic to fix what only real use reveals.

4–8 weeks
what you get

Working material, handed over with the rules attached.

Every engagement ends with assets your team can operate. We write the rules down because a system nobody can maintain is a system that lasts one quarter.

Concept dossierPositioning, the experience model, and what we decided against
System mapData structures and operating flow, drawn to be maintained
Design systemComponents, tokens, and the written rules behind them
Entry planThe launch sequence, with owners and dates
HandoverTwo working sessions with your team, then thirty days on call
focus

Where our time goes, and where we are most useful.

We focus on decisions that are still open.

01

New markets

A new market, category, or country, before its first impression has formed.

02

Open concepts

A concept that still needs to be decided, not just decorated.

03

Screen and space

Work where digital and physical touchpoints both shape the outcome.

04

Systems you keep

Something your own team runs long after we hand it over.

team

The people behind cnpt.

Meet the team.

Our team brings together industrial design and UX product design. We help organisations turn early ideas into products, services, and customer experiences that are ready for market, and we stay involved at every stage of the work.

Michael (Joongmin) Park

Startup Builder · UX Product Designer

Education
OCAD University
Industrial Design (BDes), 2026

Brandon Siow

Startup Builder · UX Product Designer

Education
OCAD University
Industrial Design (BDes), 2026
contact

Tell us what market you are walking into.

Send a paragraph. We reply within two working days, and the first conversation is a real working session rather than a credentials presentation.

info@cnpt.ca Read the practices again